Capgemini-B2B-Pulse-Report-2026.md

# Executive summary This Capgemini Research Institute 2026 report, "The B2B pulse for telcos: Six strategic imperatives to win in connectivity and beyond," synthesizes survey and interview research from 1,100 organizations to outline how telcos must evolve—prioritizing outcome-driven services, ecosystem orchestration, network intelligence (NTNs, slicing, APIs), AI platforms and sovereign cloud, enhanced cybersecurity, and simplified digital CX—to capture enterprise B2B growth and meet rising expectations for industry-specific, AI-enabled, and trustable solutions.